experience
User Experience Designer
- Designed web experiences across canonical.com and ubuntu.com product and marketing pages.
- Improved scroll depth, engagement, and lead generation through an end-to-end homepage revamp, combining data analytics and usability testing to guide decision-making.
- Led the rebranding of lead generation pages and streamlined publishing workflows, cutting roughly 5-10 minutes per page for marketing teams.
- Crafted search and filter guidelines and designed a complex query builder component to support advanced searching across applications, contributing to overall design system maturity.
- Redesigned the dashboard and delivered usability improvements to the content system – an internal application for stakeholders to create and manage pages across 4 domains.
Junior Product and Graphic Designer
- Carried out and analysed user research to ideate, wireframe, and produce designs for Harry’s UK ecommerce site in collaboration with other designers, engineers, and product managers.
- Initiated projects to drive improvements to the site’s user experience
- Produced creative assets for print, emails, partnerships and socials achieving 4% conversion and 30% CTR.
User Experience Designer
- Worked in a team to turn insights into two-sided platform prototypes and recommendations for an innovative AI-powered health and wellbeing platform based in Hong Kong.
- Conducted quantitative and qualitative studies through market research, interviews, and usability studies to produce journey maps, user personas, and empathy maps, and inform design iteration decisions.
Freelance Brand and Graphic Designer
- Demonstrated effective communication abilities in collaborating with clients to understand their needs and deliver impactful websites and social media strategies, and visually appealing branding and graphics.
- Made data-informed design decisions to yield an average of 20% growth in followers, 40% increase in click-through rate, 16% increase in impressions month-over-month.
Marketing and Administrative Associate
- Doubled event participation and member engagement through strategic digital marketing strategies.
- Key lead in the organization of successful events with over 200 guests consisting of high-ranking government officials, business executives, and media.
education
Regent's University London
Master of Arts in User Experience Design
Sep 2021–2022
- 1st Class Honours
- Most Outstanding Student Award
The Hong Kong University of Science and Technology
Bachelor of Business Administration in Information Systems and Marketing
Aug 2017–2021
- 1st Class Honours
- Dean’s List
- Information Systems Academic Achievement Award
- University Entrance Scholarship
WU (Vienna University of Economics and Business)
Exchange Semester
Sep–Dec 2019
- Mr Tommy Zau Jr Memorial Scholarship
- Study Abroad Sponsorship
- Wong Chak Chui International Enrichment Scholarship
skills
UI/UX
Quantitative and Qualitative Research
Wireframing
Prototyping
User Testing
Design Thinking
Market Research
Graphic Design
Branding
Digital Marketing
Database Management
SEO
Presentation
tools
Figma
Adobe XD
Adobe Illustrator
HTML/CSS
SQL
Claude Code
Google Analytics
Microsoft Office Suite (Word, Excel, Powerpoint, Teams, Access)
Google Workspace (Docs, Sheets, Slides, Forms)